Fantastic company
Fantastic company. Great strap and the build quality seems great so far. Miles went the extra mile by helping me on the live chat so thank you :)
Aftermarket watch straps for Omega, Tudor, Rolex, Breitling, IWC, Panerai, Hamilton, Seiko,...




To find which strap length is right for you, you’ll need your wrist measurement. Use a tape measure, or a simple strip of paper or string as shown below.
Step 1 – Wrap the strip/string around your wrist at the point where you wear your watch.

Step 2 – Measure the strip/string against a ruler.

Still unsure which length is right for you? Contact us and we’ll be happy to help.
A sharper, more considered upgrade for your Apple Watch.
The textured weave adds depth without drawing attention. It looks intentional. It feels substantial. On the wrist, it sits clean and balanced.
Crafted from high-grade FKM rubber, this is not standard silicone. FKM is a performance fluoroelastomer used in demanding industrial and automotive environments, chosen for its resistance to heat, sweat, UV exposure and daily wear. It holds its shape. It keeps its finish. It does not degrade easily over time.
Soft and flexible from day one, it remains comfortable from morning through to evening. Training, commuting, travelling or long days at a desk, it adapts without feeling out of place. The integrated Apple Watch connector locks in securely and swaps over in seconds. No tools. No fuss.
Finished with a brushed stainless steel buckle and square tongue, it closes with weight and confidence.
If you are still wearing the standard Apple band, this is the upgrade.
• High-grade FKM rubber (fluoroelastomer)
• Resistant to heat, sweat, UV and daily wear
• Textured woven finish for added depth and structure
• Soft, flexible and comfortable from day one
• Fully waterproof construction
• Brushed stainless steel buckle with square tongue
• Integrated Apple Watch connector for secure fit
• Tool-free installation and removal
• Compatible with Apple Watch 38/40/41mm and 42/44/45/46mm
Please note: Apple Watch not included. Strap only.
Free tracked delivery
Guaranteed next day – £9.95
Free FedEx Priority shipping on orders over $120 to the US, C$190 to Canada, A$200 to Australia, NZ$240 to New Zealand and £100 everywhere else. Below that, the cost is shown at checkout.
No fees on delivery
Delivery times (FedEx, shipped from London – order by 2pm UK time Monday to Friday and it ships the same day)
You have 14 days from delivery to start a return through our returns portal. Items must be unworn and in their original packaging. Personalised and engraved items can’t be returned.