
Bremont at Watches & Wonders 2025: A British Brand Finds Its Altitude Again
There’s something about Bremont that keeps pulling me back. The name, the aviation heritage, the story. I’ve walked into their boutiques more times than I care to admit, each time thinking this might finally be the one I take home. But it never quite happened. For me, it came down to a few things but the biggest hurdle was always the case thickness.
A few years back I even visited The Wing, Bremont’s factory in Buckinghamshire [yes I'm Invested], I saw the heritage, the craftsmanship, everything up close. Still, I walked away empty handed. Always admiring, never quite committing. But with these 2025 releases, it finally feels like they’ve answered my prayers.
A Whistlestop History Lesson
For those less familiar, Bremont is a quintessentially British brand. They're steeped in heritage, with deep roots in aviation, adventure, and military service. They build their watches in England, and that’s not just a slogan, it’s part of the brand’s DNA... And it’s not just about where they build, it’s who they build for. Bremont has collaborated with the armed forces, Jaguar, Williams Racing, and even created a timepiece containing wood from Stephen Hawking’s actual desk! It’s this blend of craftsmanship, storytelling, and cultural relevance that makes Bremont so compelling, and brand that the British can be seriously proud of.
A Brand Rebuilding Altitude
In 2024, Bremont was in the middle of a bold brand reset under new CEO Davide Cerrato. A new logo, a new direction — it all felt a bit uncertain. And honestly, when I stepped onto their stand at Watches and Wonders last year, I came away not really knowing where they were heading.
Fast forward to 2025, and the mood couldn’t be more different.
Their booth this year was something else. Think aviation hangar meets immersive theatre. There was the full scale Gloster Meteor cockpit displayed with ejection seats, moody lighting, and partitioned meeting rooms styled as aircraft hangars. It felt alive. It felt purposeful. And it felt Bremont, again. With both my father and brother having served in the RAF, it really took me back. That pride, that sense of purpose, it hit home.
It was a reminder of what Bremont stands for. A brand built around engineering, bravery, and British grit. It truly set the scene for a fantastic line up of watches for 2025.
The Altitude Collection Gets Off the Ground
The Return of the Martin Baker
The Martin Baker series is one of Bremont’s most iconic, originally created to meet the rigorous demands of ejection seat testing. In 2025, it returns sleeker, lighter, and more wearable.
The standout is the Altitude MB Meteor , a 42mm Grade 2 titanium watch named after the Gloster Meteor, the aircraft used in Martin Baker’s first live ejection test. It features a slimmer Trip-Tick case, ergonomic dual crowns, and an upgraded Roto Click inner bezel.
Design wise, it stays true to MB DNA with Super LumiNova indexes, a 'lollipop' seconds hand and looped ejection pull counterweight. Inside, the movement is suspended in a shock resistant rubber mount, shielded by anti magnetic protection and visible through the open case back. The thinner case and lightweight titanium give it a super flat profile that feels effortless on the wrist. Two oversized crowns sit confidently on the case, refined for comfort and control and while it’s built with pilots and professionals in mind, it’s absolutely fantastic as an everyday wearer. Available with a black or white dial.
The launch of the new Bremont Altitude Collection marks a structural rethink. There are four standout models leading the charge, each available in a range of executions to suit different tastes and wrist preferences.
The Altitude MB Meteor: A bold evolution of the Martin Baker legacy, available with either a titanium bracelet, leather strap, or NATO strap, and in both black and white dial variations. Featured Above
The Altitude Chronograph GMT: Offered in 904L steel on a choice of bracelet, leather, or NATO strap, and available in both black or white dials. This model adds functionality without compromise.
The Altitude 39mm Date: A cleaner, pared back 'everyday' option in 904L steel, available on a bracelet or leather strap, with black or white dial configurations.

The Altitude Perpetual Calendar GMT: Bremont’s most exclusive offering in the collection. Finished in titanium on a titanium bracelet, this model combines world time functionality with a full perpetual calendar, limited and highly sought after.
These models showcase Bremont’s refined case design while staying true to the Trip-Tick DNA. The collection is lighter, slimmer, and far more wearable than what came before. It feels like they’ve listened to years of collector feedback. For those of us who always wanted to love a Bremont but hesitated at the final moment, this collection removes that last barrier.
View the full collection here
Terra Nova Jumping Hour, A Fusion of Heritage and Innovation
Now we turn to one of the most visually distinctive drops of 2025, the Terra Nova Jumping Hour collection.
Split across two case styles, this range taps into a completely different side of Bremont. It’s a nod to the early 20th century trench watches, reimagined for a modern audience that wants both conversation starting looks and mechanical intrigue.
First up is the Terra Nova Jumping Hour Bronze, a compact 38mm cushion shaped case crafted from cupro aluminium bronze. Limited to just 100 pieces, it's available on either a matching bronze bracelet or a brown leather strap. The dial layout is classic montre à guichet — hours and minutes appear through cut out apertures, while a small seconds display spins below. It’s understated, unusual, and quietly sophisticated. This was one of my favourite watches across the entire of Watches & Wonders.
Then there’s the Terra Nova 40.5 Jumping Hour, a stainless steel edition with a more technical edge. It measures slightly larger, wears flat on the wrist, and brings a black dial with contrasting white numerals and minute arc. Modern, minimal, and with a hint of brutalist charm. Available on either a steel bracelet or leather strap.
What’s clever about these is how different they feel from the Altitude collection yet they still belong. They’re a reminder that Bremont can stretch creatively when it wants to. And if you’re the type who likes your watches to fly under the radar, this is a launch worth paying close attention to.
Supermarine 500m
Not to be overshadowed, Bremont’s new Supermarine 500m makes a statement of its own. Housed in a 43mm stainless steel Trip-Tick case, it’s rated to 500 metres of water resistance and features a helium escape valve, screw down crown, and a black dial with Super-LumiNova indexes and hands.
What sets it apart is how the Supermarine now balances performance with wearability. Bremont has made incremental improvements to proportions and design, making this feel more like a high performance diver you’ll actually want to wear outside of deep-sea missions.
In House Movement, On Point Finishing
These aren’t just aesthetic changes either. The updated Altitude, Martin Baker, and Terra Nova watches are powered by Bremont’s ENG300 movement, housed in the new Bremont H1 Timing Standard. It’s a step towards full independence and an answer to those questioning the brand’s calibre development.
For a company that faced criticism in recent years, it’s clear they’re taking things seriously in 2025. The finishing is improved across the board, and the new case designs show more restraint without losing identity. If anything, the watches feel more purposeful now, and the brand direction is clear and defined.
Why This Matters Now
It’s easy to get lost in the noise at Watches and Wonders. But this Bremont reboot stands out because it’s rooted in a real conversation between the brand and its wearers. For years, enthusiasts have wanted Bremont to slim down, refine, and focus. This year, they did exactly that.
Whether you’re a collector, a first time buyer, or someone who’s hovered just outside the boutique door like I have, 2025 might be your year. Bremont has found its altitude again...and this time, it might just land on your wrist!