36 MoonSwatch Editions and Swatch Has Gone Quiet. We Have a Theory.
We have been asked the same question every day since the Cold Moon sold out in March. What's next?
Fair question. 36 references in four years. Six product families. Moonshine Gold seconds hands, moonphase complications, Earth discs, a lunar calendar that dictates when you're allowed to buy one, and a Snoopy on almost every dial. If you have lost track, you are not alone. Most collectors we speak to own more than one MoonSwatch but cannot name all six families. The range has outgrown its own marketing.
So we mapped all 36 editions, explained every family, and worked out where we think Swatch is going next. We mocked it up. And honestly, it looks like something they would absolutely make.
36 watches: the full MoonSwatch collection explained
1. The original eleven — 26 March 2022
The planetary missions. Moon, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, Pluto, and the Sun. All eleven launched on the same day and remain in the permanent collection. Case colour matched to each celestial body. Grey for the Moon. Black for Mercury. Orange for Jupiter. Tiffany blue for Uranus. Brown for Saturn. If you bought one on launch day, you have been collecting for four years this week.
For the first two and a half years, MoonSwatch was in-store only. The queues, the resellers, the Swatch store chaos, all part of the experience. That changed on 4 September 2024 when four of the bestsellers went online in the US. The UK followed on 5 June 2025. Overnight
Most of those original eleven are still on the velcro strap they shipped with. If yours is, swap out to something new and use code STRAP15 for 15% off your first strap: MoonSwatch Straps
2. Moonshine Gold chronographs — 2024, eleven editions
The first limited tier. Swatch took the Mission to the Moon case and added a Moonshine Gold chronograph seconds hand with a unique engraving for each full moon. March's First Edition opened the series. Worm Moon, Pink Moon, Floral Moon, Strawberry Moon, Swiss Moon, Harvest Moon, Lollipop Moon, Beaver Moon, and Snowflake Moon followed monthly. August got two: the regular edition and a Blue Moon special. Eleven editions in total, each available only around its corresponding full moon. Collectors either filled the flight case or lost track by September. All limited. All gone.
3. Mission to the Moonphase (aka White & Black Snoopy) — March and April 2024
The complication era. Swatch added a moonphase subdial at 2 o'clock, a first for Bioceramic. Two editions: Black Snoopy (New Moon, 1 March 2024) and White Snoopy (Full Moon, 1 April 2024). Both permanent collection. This is where the MoonSwatch stopped being a Speedmaster tribute and became its own thing. Shop Snoopy MoonSwatch straps →
4. Mission on Earth — 3 June 2024
Three variants inspired by natural phenomena, all launched on the same day. Polar Lights (turquoise, aurora-inspired), Lava (orange, volcanic), and Desert (sand tones). Permanent collection. The Polar Lights remains one of the most visually striking references in the entire range.
Featured Case: Mission On Earth Trio Case
5. Four standalone releases — August 2024 to April 2025
These do not fit neatly into any family.
- Super Blue Moonphase — 1 August 2024. Blue case, limited edition, tied to the rare blue moon. Limited edition sold for two weeks only after 5pm
- Earthphase — 2 December 2024. Grey case, permanent collection. The base model that spawned the Moonshine Gold Earthphase series. Earth disc at 2 o'clock replaces the moon.
- 1965 MoonSwatch — 1 March 2025. Grey and white, permanent collection. A nod to the original 1965 Speedmaster aesthetic.
- Super Pink Moonphase — 1 April 2025 - 14th April Full pink Bioceramic case, limited edition.
6. Earthphase Moonshine Gold — August to December 2025
The current flagship. Moonphase complication meets Moonshine Gold seconds hand, Earth disc at 2 o'clock. Each edition tied to a full moon with a defined availability window. All limited.
We have a few pieces available if you missed this collection:
- Sturgeon Moon — August 2025, blue case
- Popcorn Moon — September 2025, blue case
- Hunter's Moon — October 2025, blue case
- Beaver Moon — November 2025, blue case
- Cold Moon — December 2025, white case. The best gimmick yet: after launch day, it was only sold when snow was falling in Switzerland.
Five editions. Five full moons. And then silence.
Every Earthphase ships on the same textured rubber strap. Collectors sitting on three or four editions are wearing the same strap on all of them. That is a problem we can fix.
Featured Strap: Navy Deployant
So what comes next?
Look at the pattern. The original Moonshine Gold run in 2024 set the standard. January to December. One watch per full moon. Clean, considered, complete. The 2025 Earthphase series started the same way. Sturgeon in August, Popcorn in September, Hunter's in October, Beaver in November, Cold Moon in December. Five months, five editions, no gaps.
Then the rhythm broke.
The Cold Moon should have handed off to the next edition cleanly. Instead it lingered. What was supposed to be a single release window stretched across four months. The "only available when it's snowing in Switzerland" gimmick was clever, but it also meant there was no February edition. No March edition. The cadence that made the Moonshine Gold series feel deliberate started to feel like Swatch was buying time.
Now spring is here. The lunar calendar resets. And the next full moon is the Pink Moon in April.
For Swatch to skip it would not just be a missed opportunity. It would confirm that the Earthphase series has lost the discipline that made the original Moonshine Gold run work. We do not think they will skip it.
The case for pink
Pink has already been validated. Last year's Mission to the Pink Moonphase proved it works as a MoonSwatch colour. Full pink Bioceramic case, pink dial accents, pink Super-LumiNova, pulsometer scale. It was announced as a limited edition running 1st to 14th April. Then it seemingly did not sell through as fast as Swatch expected, and they quietly extended availability beyond the two-week window. That tells us two things. One: pink as a colour has genuine demand. Two: Swatch overestimated the scarcity play on that particular model. A Moonshine Gold Earthphase version with the newer complication, the gold seconds hand, and Snoopy on the dial would fix the second problem while capitalising on the first.
But what if it is not pink?
There is always the outside chance Swatch zigs when everyone expects a zag. And despite 36 editions, there are core colours that have never appeared in the MoonSwatch range. Any one of them would be an instant talking point.
Green. A true green MoonSwatch has never existed. The Mission to Earth has teal accents and the Polar Lights leans aurora, but neither is a green-cased watch. The Blancpain x Swatch Fifty Fathoms in Green Abyss proved Swatch Group can sell green watches at scale. A military green or emerald Earthphase would be a genuine first for the collection. We mocked this one up too (above). Honestly, we think it might be the stronger product.
Dark Side of the Moon. A blacked-out Earthphase with a DLC-style Bioceramic case, black tachymeter, and Moonshine Gold as the only colour accent. Omega already has the Dark Side of the Moon Speedmaster. Swatch borrowing the concept for a murdered-out MoonSwatch feels like an obvious move they have not made yet.
Deep red. Mars got red in the original eleven. But a proper deep red, burgundy or oxblood, has never appeared as a case colour. On a Moonshine Gold Earthphase with the white dial and Snoopy, it would look premium in a way the collection rarely attempts.
Purple. The true wildcard. It has never appeared anywhere in the MoonSwatch range. Not as a case colour, not as an accent, not even as a strap. With the wider watch world shifting toward lavender and amethyst tones, a purple Earthphase would be bold. Commercially, it would be smart. And it would be the single most unexpected colour Swatch could choose.
While you wait
Nobody knows when Swatch will announce the next edition. Could be next week. Could be next month. What we do know is this: whatever colour Swatch picks next, your existing MoonSwatches are still sitting on the same velcro or rubber they shipped with. Every single one takes a 20mm strap. And a 30-second swap makes a two-year-old MoonSwatch feel new again.
Our top picks across all MoonSwatch models:
FKM Curved Rubber Strap — Fits All Models | from £75 →
Rubber Woven Strap — 8 Colours | from £59 →
Browse all MoonSwatch straps →
Wondering about water resistance before you swap? Read our guide: Is the MoonSwatch Waterproof? →
If the next edition does turn out to be green, we will have a matching strap ready on launch day. Sign up below and we will let you know first.