Estimates Revealed: Sotheby's MoonSwatch Moonshine Gold

Estimates Revealed: Sotheby's MoonSwatch Moonshine Gold

Sotheby's are set to auction 11x sets of the highly coveted MoonSwatch Moonshine Gold collection between 12th-24th February. If you're reading about this for the first time see, our previous blog here for full detail.

With just three days remaining until the bidding begins; live on Monday, 12th at 14:00 GMT, Sotheby's auction page now showcases all 11x lots.

MoonSwatch Moonshine: Estimated Values Revealed

Sotheby's have listed all lots with no reserve and they have added their estimated selling values:

  • 5,000 - 10,000 Swiss Francs (CHF)
  • 5,305 - 10,609 Euros (EUR)
  • 4,531 - 9,063 British Pounds (GBP)
  • 5,712 - 11,423 US Dollars (USD)
  • 20,978 - 41,957 United Arab Emirates Dirhams (AED)


Is this a true gauge of their selling value, or merely a captivating set of figures? Either way, it's exciting to see that there is ball park figure.

The Key Highlights of the lot

In 2023, the MoonSwatch collection received an update with the introduction of the "Mission to Moonshine Gold" editions. These 11x watches showcase a seconds hand coated in 18K Moonshine™ Gold, an exclusive alloy crafted by OMEGA, providing a refined and enduring alternative to traditional yellow gold.

The collection offers 11x stunning and unique Moonshine Edition watches for enthusiasts to enjoy, accompanied by a Navy Blue Flight Cases presentation box:

  • March 7 & April 6: The first Moonshine™ Gold Edition watch was introduced, a Mission to the Moon Watch with exclusive yellow gold seconds hand.
  • May 5 & 6: This Edition feature a seconds hand with a pink Super-LumiNova™ detail, paying homage to the Pink Full Moon of April.
  • June 3: The seconds hand showcases a floral pattern inspired by night-blooming flowers shaped like the full moon.
  • July 3: A strawberry pattern adorns the seconds hand as a tribute to the Summer Strawberry Moon.
  • August 1 (2 in Switzerland): Commemorating Swiss National Day, this edition celebrates the Swiss Made heritage of OMEGA x Swatch
  • August 30: Neptune Blue Moon. Drawing inspiration from the shining moonlight in a dark blue sky.
  • September 29: A seconds hand with a barley grain pattern honours the Harvest Moon, accompanied by a secret signature that glows in the dark.
  • October 28 & 29: This editions features a vintage feel lollipop seconds hand, paying tribute to the OMEGA Speedmaster CK 2998-3 FAP from 1961.
  • November 27: Inspired by the Beaver Moon, this edition feature a secret detail that glows in the dark and a seconds hand that appears to have been gnawed at.
  • December 27: Featuring a snowflake pattern as a homage to the Cold Moon.

All proceeds from each set will be fully donated to OMEGA's longstanding partner, Project Orbis International Inc., dedicated to combating avoidable blindness and vision loss globally.

11x Flight cases, 11x Cities

Each flight case has been on exhibition since Monday 5th in 11x OMEGA boutiques worldwide, featuring a coin & a loupe in the suitcase bearing the airport code of the city. Additionally, every watch will boast an engraving of the code on its band, making each piece truly unique. The flight case containing the watches will be on display until February 11 at the following boutiques:

  • Australia: OMEGA Sydney - Martin Place
  • China: OMEGA Beijing - Shin Kong Place
  • France: OMEGA Paris - Galeries Lafayette
  • Hong Kong SAR: OMEGA Tsim Sha Tsui - K11 Musea
  • Italy: OMEGA Milan - Via Montenapoleone
  • Japan: OMEGA Tokyo - NGHC Ginza
  • Singapore: OMEGA Marina Bay Sands
  • Thailand: OMEGA Bangkok - Siam Paragon
  • United Kingdom: OMEGA London - Regent Street
  • USA: OMEGA New York - Fifth Avenue
  • Switzerland: OMEGA Zurich - Bahnhofstrasse

 JFK Sothebys MoonSwatch

@Sothebys @OMEGA 

Auction go live...

As anticipation grows for the auction, the burning question on everyone's mind is: What price will these highly sought-after timepieces command? Are these estimates just an arbitrary number? Only time will tell, but it's clear that they are expected to generate significant attention and interest, with the proceeds benefiting a noble cause.

The auction officially commences on Monday, the 12th at 14:00 GMT, and the MGB team will closely monitor the proceedings, providing our readers with regular updates. 

Check out the link below to access Sotheby's auction directly and place your own bid if you're interested!


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