Fantastic company
Fantastic company. Great strap and the build quality seems great so far. Miles went the extra mile by helping me on the live chat so thank you :)
Aftermarket watch straps for Omega, Tudor, Rolex, Breitling, IWC, Panerai, Hamilton, Seiko,...








To find which strap length is right for you, you’ll need your wrist measurement. Use a tape measure, or a simple strip of paper or string as shown below.
Step 1 – Wrap the strip/string around your wrist at the point where you wear your watch.

Step 2 – Measure the strip/string against a ruler.

Still unsure which length is right for you? Contact us and we’ll be happy to help.
Fits most watches on the market. This strap uses standard spring bars, the universal fitting system used by the vast majority of watch brands worldwide. If your watch has two lugs with a removable bar between them, this strap fits. Select your size and colourway above and it works.
Popular with owners of Omega, Tudor, Rolex, Breitling, IWC, Hamilton, Seiko, TAG Heuer, Longines, Oris, and Tissot, among many others. Available in 18mm, 20mm, and 22mm.
Single-pass woven nylon with a brushed stainless steel deployant clasp. The NATO strap without the bulk. Traditional NATOs double the fabric under the watch, adding height and shifting the case away from the wrist. This strap runs a single pass through both lugs with no fold-back, sitting flush against the case back for a cleaner, lower profile. The watch sits closer to the wrist and the strap disappears under a shirt cuff.
The FKM rubber reinforcement at the adjustment notches is what gives this strap a longer life than standard nylon. The notch holes are where every fabric strap fails. The pin pushes through, the fibres fray, and within months the hole elongates and the strap loosens. FKM rubber bonded into each notch absorbs the stress, prevents fraying, and keeps the fit consistent over months of daily wear. It is a small detail that solves the biggest problem with nylon straps.
The deployant clasp folds shut in one motion rather than threading a pin through a hole. It distributes pressure evenly across the wrist, keeps the strap in better condition, and makes the watch go on and off with a single click. On a watch you wear every day, that difference matters.
Seventeen colourways across solids, two-tones, and stripes. Black is the universal default. Navy for blue bezels and dive watches. Brown for warmth against gilt dials. Khaki for field and pilot watches. Stone Grey for a muted neutral. Cream for warm-toned dials and gilt indices. Sky Blue for something brighter on sport watches. Red, Orange, and Yellow are for contrast and colour-matched bezels. Wine Red adds depth without the brightness of standard red. The two-tone options add a centre stripe that gives the strap a motorsport or military character: Black/Grey is the Bond colourway. Black/Grey/Khaki adds a third tone for a vintage military feel. Black/Beige and Wine/Beige pair dark edges with a warm centre. Black/Orange and Black/Red are the boldest pairings in the range.
Complementary clasp engraving available. Up to three characters, laser engraved into the stainless steel for a permanent, precise finish.
Key Features:
Not sure of your size? Use our on-page strap checker with a database of over 50,000 watches. Search by brand, model, or reference number and it will confirm your lug width before you order.
What's included:
All NATO and Fabric Straps → | All Deployant Straps → | Sailcloth Deployant → | Deployant Straps Guide →
Free tracked delivery
Guaranteed next day – £9.95
Free FedEx Priority shipping on orders over $120 to the US, C$190 to Canada, A$200 to Australia, NZ$240 to New Zealand and £100 everywhere else. Below that, the cost is shown at checkout.
No fees on delivery
Delivery times (FedEx, shipped from London – order by 2pm UK time Monday to Friday and it ships the same day)
You have 14 days from delivery to start a return through our returns portal. Items must be unworn and in their original packaging. Personalised and engraved items can’t be returned.