The Rebirth of Iconic Style: Kith x TAG Heuer Release Ten New Formula One Watches

The Rebirth of Iconic Style: Kith x TAG Heuer Release Ten New Formula One Watches

Prepare to witness the rebirth of an icon, as Kith x TAG Heuer ushers in a new era of timeless style and innovation:

In 1986, the world of watches witnessed a seismic shift with the introduction of TAG Heuer's Formula One timepieces. With their vibrant colours and innovative designs, they captured the essence of an era and became a symbol of pioneering watchmaking.

Fast forward to today, and TAG Heuer have reignited that same spirit with a modern twist in collaboration with Kith. The Formula One collection holds a special place in TAG Heuer's history, marking the brand's evolution following Techniques d’Avant Garde's acquisition of Heuer.

These ten new watches, are as bold as their predecessors and have the same undeniable vintage charm with a contemporary flair.

Kith x Tag Heuer Design

The collection is made up of Ten brand new watches categorised into three groups: TAG Heuer store exclusives, Kith store exclusives, and a shared model which will be sold by both brands. The shared model features a conventional all steel design with a five link bracelet and a black bezel. TAG Heuer's offerings consist of two watches: one in green and one in blue, each with matching rubber straps.

Available in Both Stores:
Tag Heuer Store Exclusives

It's clear maintaining the original essence was paramount with these pieces. Tag Heuer went to the original supplier and the exact moulds were used ensuring theses new iterations reflect the 1986 watches.

The Formula One dial, adorned with iconic TAG-shaped indices and signature minute markers showcases a modern twist in some brilliant new colourways. The stainless steel case features Kith & Kin branding [above the 12'oclock of the bezel], an engraved case back featuring Kith Monogramming, and edition numbering.

Kith x Tag Heuer Colour Options
  • Hawaii: Green Bezel, Yellow Case, Red Rubber Strap
  • Tokyo: Black Bezel, Red Case, Red Rubber Strap
  • Toronto: Black Bezel, Black Case, Yellow Rubber Strap
  • Blue TAG Heuer exclusive: Blue Bezel, Black Case, Blue Rubber Strap
  • Green TAG Heuer exclusive: Green Bezel, Black Case, Green Rubber Strap
  • New York: All-Black
  • Miami: All Cream / Blue
  • The shared Watch: Black Bezel, Stainless steel Case, Stainless steel Strap
  • Los Angeles: Blue Bezel, Stainless steel Case, Stainless steel Strap
  • Paris: Green Bezel, Stainless steel Case, Stainless steel Strap
Tag Heuer Formula 1 | Kith ’Hawaii’
Tag Heuer Formula 1 | Kith ’Tokyo’
Tag Heuer Formula 1 | Kith ’New York’
Tag Heuer Formula 1 | Kith ’Miami’
Tag Heuer Formula 1 | Kith ’LA’
Tag Heuer Formula 1 | Kith ’Paris
Kith x Tag Heuer Strap Options

Stainless Steel / Rubber strap

Kith x Tag Heuer Watch Size 

35mm diameter

Kith x Tag Heuer overall specifications
  • Quartz Movement
  • Functions: hours, minutes, seconds, date
  • Stainless steel case with "Kith & Kin" engraved at 12 o'clock
  • Original colour-injected black Arnite
  • 60-minute scale unidirectional turning bezel with red and white markings
  • Flat sapphire crystal
  • Sandblasted steel standard crown at 3 o'clock
  • Steel crown protector at 3 o'clock
  • Water resistance: 200 meters
Kith x Tag Heuer where to buy?

Available starting May 3rd in TAG Heuer Miami stores and as of May 6th in a selection of stores worldwide coinciding with the Miami Grand Prix.

How much is the Kith x Tag Heuer?

£1,350 / $1,500 

Are the Kith x Tag Heuer watches limited?

Yes, The rubber city editions have a limited run of 250 pieces each, while the steel city editions are restricted to 350 pieces. TAG Heuer's exclusives, featuring blue and green hues with steel cases, are limited to 825 pieces. Fortunately, the shared model, sporting a black bezel and steel case and bracelet boasts the largest quantity at 1,350 pieces.

Additionally, there's an option to purchase a presentation box containing all 10 watches.

Tag Heuer Formula 1 | Kith ’All-Ten"

TAG Heuer's rich history in watch making made this re-make inevitable its iconic timepieces, and this collaboration with KITH is no exception. KITH founder Ronnie Fieg recently sat down with Hodinkee to discuss watches.

Ronnie passionately expresses his affection for the original Tag Heuer Formula One watch, describing it as "probably the most important watch of my lifetime" With such heartfelt sentiment, it's clear why this collaboration was a natural choice for the brand. KITHS reputation for renowned collaborations only amplifies the excitement surrounding this partnership.

This fusion of two iconic brands signals a shift towards appealing to a younger audience, bridging the gap between tradition and innovation in the ever evolving landscape of watchmaking.

Ronnie Fieg & Hodinkee - Talking Watches

Building on past successes and partnerships, this latest venture promises to captivate both long time enthusiasts and a new generation of watch collectors.

As enthusiasts scramble to claim their own from this exclusive release, it's evident that the Kith x TAG Heuer Formula One watch has seamlessly blended the vintage feel of the original 1986 models with the contemporary vibe of 2024. Its fusion of nostalgic charm with cutting edge sophistication solidifies its status as an enduring icon for generations to come.

Imagery credit: @Kith

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