The recent charity auction of the Omega x Swatch ‘Mission to Neptune’ Moonshine Gold MoonSwatch was a landmark event for watch enthusiasts and collectors alike.
As the one millionth Omega x Swatch MoonSwatch ever produced, this remarkable piece fetched a jaw dropping CHF 69,300 (£61,195 for our UK Audience) at Christie’s Geneva—proving it can even outshine some Rolex and F.P Journe pieces! This impressive sale that was estimated at 500-1000 CHF underscores the massive popularity of the Bio-Ceramic MoonSwatch Collection. All proceeds will benefit ELA International, a charity focused on advancing research into leukodystrophy.
What Makes This Mission to Neptune MoonSwatch So Special?
This unique Mission to Neptune model stood out for several reasons:
- Milestone Marking: As the one millionth MoonSwatch produced, it’s engraved with “1,000,000” inside the battery cover.
- MoonShine™ Gold: The seconds hand is coated in Omega’s proprietary MoonShine™ Gold, a material created for its brilliant, lasting finish.
- Distinctive Display: The watch came with a custom trophy stand, also engraved with “1,000,000,” enhancing its collectability.
- Neptune Rarity: The Mission to Neptune has consistently been one of the most challenging MoonSwatch models to acquire. Even today, many collectors struggle to get their hands on this coveted watch at Swatch retail stores.
Omega x Swatch Design Meets Speedmaster Heritage
The Mission to Neptune design beautifully merges Omega’s Speedmaster heritage with Swatch’s innovative bioceramic technology. The dial, featuring indexes and that stunning moonshine gold seconds hand, sits beneath biosourced glass and includes an "S" engraving at the centre. Notable features, like the iconic ‘dot over 90’ on the tachymeter scale, pay homage to the classic Speedmaster style. Additionally, the watch’s Super-LumiNova® coating on the chronograph hands and indexes ensures excellent visibility in low light, making it both functional and collectible.
A Legacy of Giving Back ELA International and Omega x Swatch
The auction of this remarkable MoonSwatch wasn’t just about a watch; it exemplifies the Omega x Swatch partnership's commitment to meaningful causes. ELA International, the chosen charity, supports leukodystrophy research, a cause particularly focused on children. This sale continues Omega x Swatch’s legacy of supporting impactful charities, following previous auctions that raised significant funds for Orbis.
By dedicating proceeds to ELA International, the Mission to Neptune MoonSwatch reflects the Omega x Swatch commitment to making a difference beyond watchmaking.
Explore Our MoonShine™ Collection
The one millionth MoonSwatch Mission to Neptune marks an incredible milestone, showcasing Omega’s use of MoonShine™ Gold in a truly iconic piece. To explore more of this luxurious material, check out our full collection of these rare watches here
Frequently Asked Questions
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What makes the Omega x Swatch Mission to Neptune special?
The one millionth Mission to Neptune features a MoonShine™ Gold-coated seconds hand, bioceramic construction, and unique engravings, making it a rare and collectible model. -
How much did the one millionth MoonSwatch sell for at auction?
The auction closed at CHF 69,300, with all proceeds going to ELA International. -
What is MoonShine™ Gold, and why is it unique?
MoonShine™ Gold is a proprietary alloy by Omega, known for its long-lasting sheen and premium quality, adding luxury to select MoonSwatch models.
@Image Credit Christie's Auction House
