Is a Swatch x Audemars Piguet Collaboration in the Works?

Is a Swatch x Audemars Piguet Collaboration in the Works?

Get ready watch enthusiasts, because 2024 could mark a momentous day in the world of watches. Why, you ask? Well another huge Swatch collaboration may be on the cards; it all goes back to the year 1993 when the iconic AP Royal Oak was first unleashed upon the world. Now, we can't help but wonder if history might just repeat itself 2024.

Imagine this scenario: Swatch, the brilliant minds responsible for the enigmatic MoonSwatch, are working tirelessly to boost their production capacities. As the MoonSwatch approaches the conclusion of its two year journey, it's only natural for us to ponder what lies ahead, especially in the wake of the less triumphant Fifty Fathoms Blancpain.

Just recently, François-Henry Bennahmias, the visionary CEO of Audemars Piguet hailed the collaboration between Omega and Swatch as a brilliant idea that's breathing fresh air into the conservative Swiss watch industry. According to him, it's a move that educates the younger generation about the timeless icons of watchmaking, preserving the integrity of Omega in the process.

Now, here's where the intrigue deepens. Luxury brands have reportedly been knocking on Swatch's door, eager to create their own viral sensation. Nicholas Hayek, the head honcho at Swatch Group, hinted at more collaborations in the pipeline, and it seems that high end players might be joining the party. Could Audemars Piguet be one of them? Well, we're left to ponder, as the reins of the brand will soon pass to a new CEO, with François-Henry Bennahmias stepping down by the end of 2023.

So, until concrete evidence surfaces of a Swatch x Audemars Piguet collaboration, let your imagination run wild. Envision a timepiece that pays homage to AP's most illustrious creation, the Royal Oak. A Swatch Royal Oak Gerald Genta's 1971 masterpiece, initially met with lukewarm reception but later became a global sensation, may be in for a colourful Swatch makeover.

To keep costs in check, we'd swap out Audemars Piguet's self winding calibres for Swatch's system 51 movements. The case and strap? Crafted from Bioceramic, just like the MoonSwatch, rather than traditional stainless steel. This means that instead of breaking the bank at £40,000 this horological gem could be yours for a fraction of the price!

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