MoonSwatches Sell for Jaw Dropping £500,000

MoonSwatches Sell for Jaw Dropping £500,000

The highly anticipated auction of the MoonSwatch Moonshine Gold Collection has come to a close, and the results are nothing short of extraordinary. After weeks of anticipation and speculation, the 11x sets of coveted timepieces, a collaboration between OMEGA and Swatch, have sold for £478,000 at Sotheby's Auction House. With over 4,600 combined bids the average selling price of each watch amounted to £3,950!

A Charitable Collaboration

From the outset, this collaboration was about more than just exquisite timepieces. OMEGA and Swatch teamed up with Sotheby's to auction off these rare sets, with 100% of the proceeds going to Orbis International, a charitable organisation dedicated to combating avoidable blindness and vision loss worldwide. This noble cause added an extra layer of significance to the auction, driving excitement and anticipation among watch enthusiasts.

An Exclusive Opportunity

The MoonSwatch Moonshine Gold Collection is a testament to craftsmanship and innovation, featuring 11x Moonshine Edition watches crafted with meticulous attention to detail. Each watch boasts unique designs inspired by the phases of the moon, coated in 18K Moonshine™ Gold for a touch of luxury. The sets, accompanied by special Navy blue & White flight cases, a golden branded monocle and an exclusive city coded coin, offered collectors a once in a lifetime opportunity to own a remarkable collection that seamlessly blends the timeless elegance of OMEGA with the playful innovation of Swatch.



The Watches:

The MoonShine Collection was initially a year long store based release, each watch was released in accordance with the full moon phase of 2023, in Swatch stores around the globe. Running from February - November: These are the 11x Moonshine Edition watches that were on offer as part of the collection [Including their 2023 release dates]:

The exquisite timepieces boasted unique details, such as a strawberry pattern for the July Strawberry Moon, a floral motif for the May Flower Moon, and a playful lollipop design inspired by the iconic Speedmaster CK2998 watch from 1961.


Record-Breaking Results Sotheby's

As the auction drew to a close on February 24th: 14:00 GMT, the excitement reached a fever pitch. Enthusiasts from around the world fiercely threw in their last minute bids and we all eagerly awaited the results.

The answer came swiftly, with the MoonSwatch Moonshine Gold Collections selling for almost half a million pounds as the Sotheby's hammer dropped. This record-breaking achievement surpassed all expectations and underscored the enduring appeal of these iconic timepieces. Whist the New York lot lead most of the 12 day auction it was the Beijing lot that ended top at £55,000.

Celebrating MoonSwatch Success

The success of the MoonSwatch Moonshine Gold Collection auction is a testament to the passion and dedication of watch enthusiasts and collectors worldwide. It also highlights the power of collaboration and philanthropy, with the proceeds going to support a noble cause. As we celebrate this historic auction and the remarkable achievements it has brought, let us also remember the impact it will have in combating avoidable blindness and vision loss worldwide.

In conclusion, the auction of the MoonSwatch Moonshine Gold Collection has left an indelible mark on the world of horology, showcasing the excitement of collectibles. As we bid farewell to this extraordinary event, we look forward to seeing the lasting impact it will have on the lives of those in need.

If you missed out and want and opportunity to purchase a MoonShine Edition watch we still have a few in stock. So, if you're tempted to indulge yourself, surprise a loved one, or simply complete your own MoonShine collection, shop here now!

What's next following this Auction?


After the monumental success of the MoonSwatch collection since its launch in 2022, rumours are swirling about a potential Snoopy Edition MoonSwatch to honour the iconic Omega Snoopy Speedmaster. While nothing has been confirmed, the image of Snoopy carrying a birthday cake on Swatch's social media has sparked speculation about its significance. Read here for more

Snoopy release date?

Here are a few speculated release dates pondered by the Team:

March 1st - Swatch's birthday: On March 1, 1983, Swatch unveiled its first collection of plastic-cased, battery-powered watches, a milestone that is often credited with saving the Swiss watch industry.

March 26th - Two-year anniversary of the MoonSwatch release: On March 26, 2022, Swatch unveiled the incredibly successful Omega x Swatch MoonSwatch collection, consisting of the much-loved 11x chronograph wristwatches.

August 10th - Snoopy's birthday: While Snoopy first appeared in Charles Schulz's Peanuts comic strip on October 4, 1950, his birthday is celebrated on August 10th.

Whether it's a Snoopy Edition MoonSwatch or a perhaps a Seamaster Swatch collaboration next, one thing is for sure: it's going to be a tough act to follow after the industry defining success of the MoonSwatch collection.

Stay tuned for updates and official announcements as the speculation continues to grow!


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