The Brilliant Comeback of Alain Silberstein: Why the Most Joyful Watchmaker in the World Is Returning in 2027
The watch world is buzzing, and not because of a new tourbillon or ultra-thin record. Alain Silberstein, the legendary French designer who brought Bauhaus and boldness to your wrist, is officially making a comeback.
Who Is Alain Silberstein — and Why Should You Care?
If you’ve never heard of Alain Silberstein, you’re in for a treat. Silberstein was the designer who threw out the rulebook and created watches that didn’t just tell the time, but told a story. His timepieces were filled with bold colours, playful designs, and an unapologetic artistic flair that set him apart from traditional Swiss luxury watchmakers.
In the 1990s and early 2000s, his watches became the go-to for collectors who wanted something different, and were willing to embrace the unconventional. He combined elements of Bauhaus architecture with colourful, eccentric designs, earning himself a cult following in the process.
But then, the unthinkable happened. His brand disappeared from the market, forced into closure after the 2008 financial crisis. And yet, despite the years of silence, the demand for his creations never faded.
What Happened to Silberstein’s Original Brand?
Silberstein’s brand fell victim to the global financial crisis of 2008, when his key retail partners in Russia and Asia faced significant financial issues, causing a severe drop in sales. His brand struggled, and the company officially closed its doors in 2012.
Even though Silberstein’s brand ceased operations, he remained involved in high-profile collaborations with names like Louis Erard, MB&F, and Bell & Ross, keeping his legacy alive with limited-edition projects. Still, it was clear that many collectors and enthusiasts were waiting for a full-scale comeback.
Alain Silberstein’s Big Return (And Why It’s a Big Deal)
Fast forward to today: Silberstein has confirmed that he’s preparing to relaunch his eponymous brand. This isn’t just a small revival, it’s a major statement. The first new models are expected around 2027, and Silberstein is aiming to capture the same bold spirit that made his earlier creations so iconic.
The new collection will feature seven in-house movements, with models priced from €20,000 to €100,000, and most landing around the €30,000 mark. He also plans to partner with a select group of 15 to 20 trusted retailers worldwide, focusing on quality over scale.
Why Silberstein’s Comeback Matters Now
In recent years, watch collectors have increasingly turned to expressive, design-driven timepieces. The rise of independent watchmakers has shifted the focus away from safe heritage reissues and towards watches that feel personal, creative, and distinctive.
Silberstein’s return is perfectly timed. His design language, with its bold colours, geometric hands, and unconventional dials, feels more relevant today than ever. As the market moves towards individuality and storytelling, his watches are set to stand out in a crowded field.
What This Means for Collectors (and Watch Enthusiasts)
For collectors and enthusiasts alike, Alain Silberstein’s return isn’t just exciting, it’s refreshing. His watches remind us that luxury can also be fun. They’re artistic statements, design experiments, and daily mood-lifters.
More than that, they invite customisation. The playful nature of Silberstein’s work makes them especially rewarding to style, from wardrobe pairings to strap choices. These aren’t watches that quietly blend in. They’re watches that start conversations.
Final Thoughts
The watch industry is steeped in tradition and craftsmanship, and rightly so. But there’s something undeniably thrilling about a designer who dares to bring colour, humour, and personality back into the picture.
Alain Silberstein’s comeback is more than just another launch. It’s a bold reminder that watchmaking can still surprise us. And in 2027, when his new creations arrive, the industry might just find itself smiling a little more.