Imagined MGB concept Swatch x Omega Seamaster Scuba Diver 200m watches in blue, green, and black with wave-pattern dials, bold bezels, and NATO straps, displayed side by side on a dark background

Swatch’s AI-DADA Could Be the Closest Thing to a Swatch Seamaster and You Might Be the Designer

 

Swatch is preparing to launch what it calls “the ultimate in personalisation” — a generative AI design tool called AI‑DADA, which could let customers design their own watches, possibly including MoonSwatch-style models.

“This summer, Swatch will launch the ultimate in personalisation as a world first,” the company announces.

The new platform, first reported by WatchPro, will use artificial intelligence trained on Swatch’s 40-year design archive to help users co-create their own timepieces, pushing beyond simple colour and strap selection to generate entirely new designs.

What Is AI‑DADA?

According to Swatch, AI‑DADA is an “artistic intelligence” system developed in-house. While technical details are limited, it appears to use machine learning to offer customers creative freedom within Swatch’s signature design DNA.

Unlike Swatch X You, the brand’s current online customisation tool, AI‑DADA is expected to allow users to generate original case, dial, and pattern combinations, potentially including unseen variants of Swatch’s bioceramic range.

Although Swatch has not confirmed which models will be part of the experience, early signs suggest MoonSwatch-inspired options could be included , or even a completely new AI‑driven line.

Could It Include a Swatch-Style Seamaster?

Swatch has not announced any official partnership involving the Omega Seamaster. However, with a platform like AI‑DADA, fans may gain the flexibility to create designs with diver-style aesthetics, wave-textured dials, ocean-tone palettes, and bold bezel elements that nod to the Seamaster’s legacy.

That said, this remains speculative. No Seamaster branding or licensed design elements have been confirmed.

Imagined MGB concept dive watch inspired by Swatch x Omega Seamaster 300m, featuring a bold green case and strap, blue wave-textured dial, rotating bezel, and luminescent markers for underwater visibility Imagined MGB all-black dive watch concept inspired by the Swatch x Omega Seamaster Diver 300m, featuring a matte black case, black wave-pattern dial, bold white luminescent markers, and a matching black strap Imagined MGB concept dive watch inspired by Swatch x Omega Seamaster Diver 300m, featuring a striking white case, vibrant blue dial and bezel, wave-pattern detailing, and a matching blue strap.

What This Means for Collectors

If Swatch opens up its bioceramic platform for AI-powered customisation, it could change the way fans and collectors engage with the brand, moving from reactive buyers to active co-creators.

For MoonSwatch enthusiasts, this could be a natural next step: designing your own variation and pairing it with custom straps and accessories.

MoonSwatches and Compatible Straps

For those interested in MoonSwatch models or compatible straps, you can find both here: MoonSwatch models and MoonSwatch straps.

Back to blog