Super Bowl LIX was more than just an epic showdown on the field—it was also a spectacle of style, with celebrities and players showcasing an impressive range of luxury timepieces. Held at the Caesars Superdome in New Orleans on 9th February 2025, the event was packed with high-energy moments, a halftime show that stole the spotlight, and of course, some serious wristwear. Here’s a rundown of the standout watches spotted at the biggest night in American sports.
Jay-Z Richard Mille RM 66 Manual-Wind Flying Tourbillon “Rockstar” with a red-orange sapphire
Jay-Z and his daughters Blue Ivy and Rumi at Super Bowl 2025. Photo: NFL/X
Jay-Z, Blue Ivy, and Rumi Carter made a stylish entrance at Super Bowl 2025, turning heads as they arrived at the Caesars Superdome in New Orleans. The 55 year old music mogul was seen alongside his daughters, dressed in effortlessly cool, coordinated outfits for the big game.
Jay-Z kept it laid back yet polished, sporting a black T-shirt, matching trousers, and crisp white sneakers. He topped off the look with a black beanie and signature sunglasses. Blue Ivy mirrored her father’s monochrome aesthetic, layering a black top under an oversized leather jacket, paired with relaxed fit cargo jeans and white trainers. Meanwhile, Rumi Carter embraced the family’s effortlessly cool style, proving that the Carters always arrive in fashion forward form.
Jay-Z was spotted wearing a Richard Mille RM 66 Manual-Wind Flying Tourbillon “Rockstar” with a red-orange sapphire case a unique and previously unseen hue from the brand. The RM 66 Flying Tourbillon is a limited edition timepiece, with only 2 pieces know of worldwide. Its retail price is approximately $3,500,000 USD
Tom Brady Rocking The Jacob & Co. Caviar Tourbillon
Tom Brady, right, and Kevin Burkhardt before Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans, Feb. 9, 2025. Frank Franklin Ii/AP
Tom Brady made a sharp and sophisticated entrance at Super Bowl 2025 turning heads with both his tailored look and his choice of wristwear. Dressed in a perfectly fitted dark suit crisp white shirt and sleek black tie the seven time Super Bowl champion exuded effortless style. However the real statement piece was on his wrist. Brady sported the The Jacob & Co. Caviar Tourbillon a watch that is as bold as his legacy on the field. With its luxurious baguette cut yellow sapphires encasing the dial and a high complication tourbillon movement the watch is a true masterpiece of horology. Known for his impeccable taste in timepieces Brady once again proved that he knows how to pair elegance with precision, a cool $600,000 if you fancy one for yourself!
Philadelphia Eagles' star running back Saquon Barkley
Barkley made a significant impact on the field, contributing to his team's performance against the Kansas City Chiefs. Off the field, Barkley is known for his refined taste in luxury timepieces. Pre-Game Saquon was spotted wearing the $700,000 Jacob & Co Astronomia Solar Zodiac, 18K rose gold showcasing representations of the 12 zodiac signs and a central 1.5 carat citrine sun with 288 facets. The watch's movement includes a double axis flying tourbillon and an off centre hour and minute dial, all set against an aventurine stone base inlaid with seven planetary representations.
Limited to 101 pieces, this timepiece exemplifies Jacob & Co.'s dedication to blending art, engineering, and craftsmanship.
Serena Williams Audemars Piguet 11:59 Tourbillon Openwork
Serena Williams brought both power and elegance to the Super Bowl 2025 halftime show, captivating the audience with her presence. Dressed in a striking blue and white ensemble, the tennis icon delivered a performance that was as bold as her wristwear. On her wrist, Williams sported the Audemars Piguet Code 11.59 Tourbillon Openworked, a timepiece that perfectly mirrors her legacy—innovative, precise, and undeniably stylish. With its skeletonized dial revealing the intricate mechanics of the tourbillon movement, this watch is a testament to Audemars Piguet’s mastery of haute horology. Whether on the court or the stage, Serena Williams proves that excellence is in the details. Limited to 50 pieces.
The Super Bowl Is A Showcase of Timepieces
Beyond the plays, touchdowns, and halftime spectacle, the Super Bowl has become a stage for elite watch spotting. The blend of sport, entertainment, and luxury ensures that the event isn’t just about the action on the field but also the statement pieces worn by the world’s biggest stars. From heritage brands like Rolex and Patek Philippe to performance driven models like TAG Heuer and Audemars Piguet, this year’s Super Bowl proved that watch collecting remains deeply embedded in the culture of high profile sporting events.
At MGBWATCHES.COM, we appreciate the craftsmanship, history, and prestige of these iconic timepieces. Whether you're looking to invest in your first luxury watch or add to an existing collection, the Super Bowl 2025’s line-up has offered plenty of inspiration. Which of these superstar timepieces caught your eye?