Mission to EarthPhase: Snoopy Moonshine watch

Swatch Teases the Next MoonSwatch: Could Snoopy Return in Moonshine Gold?

Swatch has teased its next MoonSwatch release, and all signs point to 9 August 2025. The brand’s latest Instagram reel shows a glowing golden moon with Snoopy in his astronaut suit, casting a whimsical yet luxurious glow across the night sky. For collectors, this isn’t just another playful nod. It already feels like the most anticipated MoonSwatch to date.

The MoonSwatch Effect

Since its debut in 2022, the MoonSwatch has reshaped modern watch culture. What began as a colourful reinterpretation of Omega’s Speedmaster has grown into a global phenomenon, drawing queues outside Swatch boutiques and igniting conversations across collector forums.

Each drop has been an event in itself, from the shimmering Mission to Moonshine Gold editions to the imaginative Mission to the MoonPhase editions. With every teaser, Swatch has mastered the art of suspense, turning cryptic visuals into cultural talking points.

The Moonshine Gold Legacy

Moonshine Gold has been a recurring theme throughout the MoonSwatch story. Inspired by Omega’s proprietary gold alloy, these editions are produced in strictly limited numbers and sold for one day only at select Swatch boutiques around the world. Each release has been carefully timed to align with the lunar cycle, creating a ritual that collectors eagerly anticipate.

Rather than overhauling the design, Swatch has kept the changes subtle but significant, most notably the introduction of gold‑plated chronograph hands. It’s a detail that feels understated yet elevates the playful Bioceramic case into something more refined.

It's the limited edition nature, combined with the lunar storytelling around Moonshine Gold, that has made each drop highly collectable. If this August’s watch truly unites Snoopy with Moonshine Gold, it could prove to be one of the most desirable MoonSwatches to date.

For those interested in Moonshine Gold editions or strap pairings, please contact us here.

Snoopy's Return

Few characters carry as much charm and cultural weight as Snoopy, and in watchmaking his presence feels almost timeless. His story with Omega began in 1970, when NASA awarded the brand the Silver Snoopy Award in recognition of the Speedmaster’s role during the Apollo 13 mission, a moment that cemented both the watch and the beagle in spacefaring history.

In the MoonSwatch universe, Snoopy reappeared with playful flair in the Mission to MoonPhase - New Moon and Mission to MoonPhase - Full Moon , where he animated the lunar cycle on a sub‑dial, a whimsical yet thoughtful detail that captured the imagination of collectors around the world.

In recent months, Swatch has been quietly spinning a story through its teasers. First came Snoopy, nonchalantly twirling Earth on his paw, a playful clue that set whispers of a Snoopy Earthphase complication into motion. Then, just weeks later, he re‑emerged beneath a glowing golden moon, casting a light unmistakably reminiscent of the Moonshine Gold editions.

The breadcrumbs suggest something rare: a MoonSwatch Earthphase that blends Snoopy’s charm with the sophistication of Moonshine Gold.

What We Might See

  • EarthPhase complication – as shown in the first teaser, Snoopy is seen bouncing the Earth and Moon. This suggests the watch could feature the first combined EarthPhase and MoonPhase complication in a Moonshine edition.
  • Gold second hand with Snoopy iconography – continuing the Moonshine Gold tradition, the second hand is likely to be gold‑plated, possibly with Snoopy detailing.
  • Snoopy motif – potentially hidden on a MoonPhase disc or sub‑dial. This could mirror the Mission to MoonPhase – New Moon, but may also introduce golden moons, as hinted in the Instagram teaser.
  • Case colour – the last model to launch was the Blancpain x Swatch Green Abyss. As this is an EarthPhase edition, could a green case be possible? It seems less likely, but would offer a strong point of differentiation from the standard Mission to EarthPhase.

As ever with MoonSwatch, the excitement lies in both the detail and the surprise – here is an impression of what we think some of the elements on the watch could look like.

Mission to Earthphase: Snoopy Moonshine edition impression Mision to Earthphase Moonshine Edition Impression 2

Styling the Next MoonSwatch

Beyond the watch itself, strap customisation has become central to the MoonSwatch story. Collectors often switch straps to make each piece their own:

Black open case with a watch, pen, and other items on a light gray background Embossed Leather Strap for Omega x Swatch MoonSwatch – Mission to EarthPhase – Black Strap for Earthphase - Green fabric

Final Thoughts

The wait is nearly over. On 9 August 2025, Snoopy returns under the golden moonlight, and with him comes the next chapter in the MoonSwatch story. This isn’t just another release, it has all the makings of a cultural moment.

As with every Moonshine Gold edition, the watch will be here for one day only, available exclusively at select Swatch boutiques. The rarity is part of the thrill: the midnight queues, the early‑morning anticipation, the rush to secure the watch before it sells out. But if joining the line at dawn isn’t for you, the watch can also be secured through MGB Watches.

Whether its officially titled the 'Mission to Earthphase: Snoopy Moonshine Gold' or something entirely different, it already feels like one of 2025’s most talked‑about watches. The date is set. Snoopy is ready. The only question is: will you get yours in time?

Mission to EarthPhase: Snoopy Moonshine – FAQs

Where can I buy the Mission to EarthPhase: Snoopy Moonshine?
Swatch will confirm participating boutiques closer to the launch, with availability limited to select locations worldwide. Keep an eye on Swatch’s official Instagram for announcements. 

How much will the Mission to EarthPhase: Snoopy Moonshine cost?
While the official retail price has not been confirmed, previous Moonshine Gold editions have retailed between £300–£350. This release is expected to be in a similar range.

Will there be queues for the Snoopy Moonshine release?
Yes — queues are almost guaranteed. MoonSwatch launches regularly attract collectors hours before opening. London boutiques will be the busiest, so for a better chance of success we recommend visiting regional stores and arriving early, often before dawn.

What is the best way to secure a Snoopy Moonshine without queuing?
If joining the queue isn’t an option, your best route is to work with a trusted watch partner like MGB Watches. We regularly assist collectors in securing hard‑to‑find MoonSwatch editions. This avoids the risks of overly inflated reseller prices and cancelled pre‑orders.

What if I miss the release day?
Resellers on eBay will inevitably list this watch online, often at inflated prices. Our advice is to wait a few days for the hype to settle before purchasing, or get in touch with MGB Watches, where we can help you find one at a fair value.

Will the Snoopy Moonshine be worth more on the secondary market?
Based on past Moonshine Gold editions, it’s highly likely. Initial resale values could exceed £500 in the first month. However, this release isn’t just about flipping for profit — it’s a collector’s piece that will become increasingly rare. Our advice? Hold onto it. Watches like this tend to appreciate over time and carry a unique cultural story.

What straps pair best with the Snoopy Moonshine?
Strap customisation has become central to the MoonSwatch experience. For this edition, we recommend:

  • Rubber straps for a sporty, lightweight feel.
  • Luxury leather straps to complement the golden details.
  • High‑end fabric straps for a versatile, everyday finish.
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