MoonSwatch available online, but there's a another big wait
Today marks a turning point in the MoonSwatch story. For the first time since its explosive launch in 2022, Swatch has made four of the iconic MoonSwatch models available to buy online in the UK.
Until now, this was a strictly in-store experience. Queues outside flagship stores. Limited availability. That classic mix of frenzy and frustration that’s become part of the MoonSwatch mythos. But now? A few clicks, and it’s on your way - well, almost.
Swatch has released the following four models on their UK e-commerce site:
These exact models were quietly rolled out in the US online store back in September 2024, and we saw how it played out. Demand was massive, and customers often faced delivery waits of two to four weeks. The UK site already carries a disclaimer that shipments may be "delayed due to very high demand". So if you're planning to order - be patient.
I’ve had the chance to spend time with each of these pieces over the last couple of years, both personally and through the lens of our customers. And what stands out most is how each model has carved its own fan base. Whether it's the iconic grey of the Moon, the bold red case of the Mars, or the sunny optimism of the Sun - each one wears differently, both on the wrist and in a collection.
MoonSwatch Strap Pairings Worth the Hype
We’ve spent months developing straps that elevate these pieces from playful daily wearers to something with real presence. Below are our favourite pairings from the MGB range, each tested and fitted in-house.
Mission to the Moon
Our Premium Fabric Straps with silver hardware are the perfect match. It keeps the tone grounded but adds a polished layer to the MoonSwatch's matte grey case. Here are some of our other favourites:
Shop Straps for Mission to the Moon
Mission on Earth
This one pairs beautifully with our Woven Rubber Navy & White Stitched Strap. The depth of colour works brilliantly with the green and blue accents without going overboard.
Shop Straps for Mission on Earth
Mission to the Sun
Try our Rubber Strap in White or Yellow. It embraces the vibrancy of the original without clashing and holds up well in hot weather — ideal for a summer rotation.
Shop Straps for Mission to the Sun
Mission to Mars
This is a bold watch, so we recommend our White Strap with Red Stitching. It tones down the plasticky feel and adds tactile richness that collectors will appreciate.
Shop Straps for Mission to Mars
All straps are 20mm and compatible with the standard MoonSwatch lug design. Quick-release fitting means you can switch them out in seconds depending on your mood or setting — desk, dinner, or driving down to the coast.
