Watches and Wonders Geneva 2025: Dates, Brands, and What’s New

Watches and Wonders Geneva 2025: Dates, Brands, and What’s New

Following an incredible experience at Watches and Wonders Geneva last year, we at MGBWATCHES are eagerly anticipating the 2025 edition of the world’s most prestigious watch event. With more brands, more innovation, and an expanded public program, this year’s show promises to be an unmissable celebration of horology. Whether you’re an industry professional, a collector, or simply a watch enthusiast, here’s everything you need to know about Watches and Wonders Geneva 2025.

What is Watches and Wonders Geneva?

Watches and Wonders is the pinnacle event for luxury watchmaking, bringing together some of the most renowned brands and independent watchmakers under one roof. This annual gathering is an opportunity to discover the latest innovations, network with industry experts, and experience the artistry of fine watchmaking first hand.

Last year, we had the privilege of attending, exploring the latest releases, and immersing ourselves in the craftsmanship that defines the industry. For 2025, the event is set to be even bigger, with new exhibitors and exciting features designed to engage both professionals and the general public

When and Where is Watches and Wonders 2025?

  • Dates: April 1–7, 2025
  • Venue: Palexpo Exhibition Centre, Geneva, Switzerland

The event spans an entire week, with the first few days dedicated to industry professionals before opening its doors to the public.

  • April 1–4: Exclusive access for retailers, journalists, and watch industry professionals.
  • April 5–7: Public days, where enthusiasts can experience the latest watches up close.

Tickets for public access will be available from February 11, 2025, exclusively via the official Watches and Wonders website.

Which Brands Will Be Exhibiting?

A close-up shot of a person’s hand pointing towards an elegant watch display case featuring gold and diamond-encrusted timepieces. The reflection on the glass and soft lighting emphasize the luxury and exclusivity of the watches on display.

This year, Watches and Wonders welcomes an impressive line up of 60 brands, including some notable newcomers:

  • BVLGARI joins the event for the first time, bringing its unique fusion of Italian design and Swiss horology.
  • Independent watchmakers such as Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger will showcase their innovative creations.
  • Returning brands include Tudor, Armin Strom and HYT, known for their ground breaking timepieces.

With such a diverse range of exhibitors, attendees will have the chance to experience both the cutting edge technology of major luxury brands and the artisanal craftsmanship of independent watchmakers. Full brand list can be accessed here

Special Programs and Highlights

A grand event inauguration featuring a dimly lit auditorium with an audience watching a stage illuminated by striking blue spotlights. A large screen displays an abstract close-up image, while a presenter stands behind a podium, accompanied by musicians playing string instruments. The sophisticated lighting design and immersive atmosphere create a dramatic and elegant setting.

1. Youth in Focus

One of the key themes for 2025 is the spotlight on young talent. The event will showcase apprentices and recent graduates, offering them a platform to demonstrate their skills and creativity.

2. “In the City” Program (April 1–5)

Beyond the main exhibition, Geneva’s city centre will be transformed into a watchmaking hub. Highlights include:

  • The new Watchmaking Village at Pont de la Machine
  • Workshops, guided tours, and exhibitions open to the public
  • A celebration of the artistry and heritage of Swiss watchmaking

Visitor Information Planning Your Trip

1. Getting There and Transportation

Geneva is well connected by international flights and offers efficient public transportation. The Palexpo Exhibition Centre is easily accessible via tram, bus, or taxi, and dedicated shuttle services run from the centre Geneva during the event.

2. Accommodation in Geneva

Hotels in Geneva book up quickly during Watches and Wonders, so early reservations are highly recommended. Options range from luxury hotels along the lakeside to more budget friendly stays in the Old Town and Carouge quarter.

3. Purchasing Watches at the Event

While Watches and Wonders is primarily an exhibition, some brands offer exclusive pieces or special event merchandise. If you’re hoping to take home a limited edition timepiece, it’s best to check directly with exhibitors for availability.

Why Attend Watches and Wonders 2025?

A group of people gathered in front of a luxury watch display at an exhibition. The illuminated showcases feature high-end timepieces, including stainless steel dive watches and a chronograph with a fabric strap. The vibrant red and black backdrop enhances the sophisticated retail experience as visitors observe the watches closely.

Attending last year’s event gave us an insider’s perspective on the future of watchmaking. From the unveiling of ground breaking designs to behind the scenes insights into the industry, the experience was truly unforgettable.

If you’re passionate about horology, this event offers:

  • First looks at new releases from the world’s leading brands
  • Expert talks and discussions on trends and innovations
  • Opportunities to engage with watchmakers and designers
  • An immersive journey into the heritage and future of timekeeping

Watches and Wonders Geneva 2025 is shaping up to be the most exciting edition yet. Whether you’re attending for the first time or returning for another year, the event promises an unparalleled experience in the world of fine watchmaking.

Will we be there? Absolutely. Stay tuned as we share our insights, top picks, and exclusive coverage from Geneva. Until then, start planning your visit, mark your calendars, and get ready to experience horology at its finest.

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